Search Engine Optimization and Marketing

Chris Crowder Blog 21 October 2006 Hits: 568

searchresults

Search Engine Friendly (SEF) URLs
Optimized Web site architecture and W3C compliant page layout
Optimized customer keywords for metatag and <title> placement
Search engine and directory site submission
Strategic ad campaigns designed to target potential customers

Search Engine Optimization

When you purchase a jWebSolution web development package, we will work with you to optimize your web site for maximum search engine performance. Adequate Search Engine Optimization is a process which, requires multiple facets to obtain peak performance. Proper search engine optimization is a process, which takes time to adequately implement. Utilizing the jWebSolution optimization practices help increase your odds of appearing high on the search engine results list .

A jWebSolution site development package guarantees that your site's design and architecture will be search engine optimized to extend your online reach and visibility to prospective customers. jWebSolution will provide keywords and phrases relevant to your specific business, product, and service. These keywords and phrases are then strategically placed within the XHTML and content of your Web site, making it search engine friendly. We can also implement a strategic ad campaign designed to target potential customers in your specific area or location.

The jWebSolution SEO Process

jWebSolution search engine optimization includes a number of facets to make your web site more visible on the Internet.

Determine the most popular keywords & phrases for placement in your web site content and XHTML
Choosing the proper keywords and phrases to fully optimize your business requires careful and consideration and research. jWebSolution will provide recommended keywords specific to your business, product line, or service you provide. These will then be encorperated into your sites content and XHTML. These keywords and phrases include terms which describe the following:

Your area of business - jWebSolution will work with our customer to establish an optimized list of keywords and phrases relevant to our customer's area of business, and the product or service you provide.
Your geographic location - It is important to establish keywords and phrases specific to your geographic location, which enables your target audience to easily find you online.
Common Terms and Phrases - It is equally important to select words and phrases commonly used by your customer to search out specific products and services you will be providing.

Optimize Web Site Design, Architecture, and Page Layout

jWebSolution developed sites witll contain optimized architecture, page layout, and keyword/phrase placement. This includes site design which incorporates W3C Web standards and meet Web content accessibility guidelines.

Site Architecure: CMS based web sites generate page titles which are generally long strings of irrevilant characters. Utilizing jWebSolution methods, page specific, Search Engine Friendly (SEF), titles will be generated which will further increase your business' search engine rankings.
Optimized Page Content and Layout: jWebSolution will create sites which allow search engine crawlers to easy and optimal access to your site. This includes placement of internal links throughout web pages; preparation of a site map, which is good spider food for any web site; and tight site content, which correlates to keywords, anchor text, title tags, etc...
Assessability and W3C Web Standards: jWebSolution developed sites incorporate W3C Web Standards and meet accessability guidelines. We are not talking human accessibility, but those page features which impedes search engine spider's ability to crawl over pages. Some culprits are: improperly implemented splash pages, frames within pages, and some JavaScripts.
RSS and ATOM Feeds: We can provide RSS and ATOM feeds for your Web site and submit them to numerous news feed sites. These feeds are also indexed by Google and Yahoo! Search engines.

Search Engine Submissions

jWebSolution customers who purchase web development packages will work with our customers to prepare search engine and online directory submissions. We will prepare the required text for your Web directory submissions as well as provide a custom a submittal to the top global search engines and directories in order for you to obtain a maximum rate of return on your marketing dollar.

Performance Monitoring

Search engines continually adjust their search algorithms, resulting in search engine volatility. jWebSolution will provide a Web analytics solution which compiles and analyzes visitor activity data to determine the sources of your most profitable Web site traffic. Collecting data directly from visitors, our site monitoring tools will show you the true effectiveness of your online marketing efforts. As an added benefit to your subscription, we periodically review the optimization of your Web pages in order to maintain and increase your search engine ranking.

Search Engine Marketing

Google & Yahoo! Search Marketing Ad Campaign Setup

jWebSolution site development customers can purchase Search Engine Marketing (SEM) Services, which provides assistance with the setup of Google and Yahoo! Search Marketing (formerly Overture) keyword ad buys. These keyword buys are one of the most effective and efficient ways for businesses reach potential customers who are looking for porducts and services on the Internet. Keywords purchased through Google AdWords show up in Google and AOL results, while Yahoo! Search Marketing keywords show up on MSN and Yahoo!. Both Google and Yahoo! Search Marketing also list ads on additional search and content affiliate Web sites.

The setup of each ad campaign for our Search Engine Marketing Services' customers begins with help developing keywords and phrases, determining key geographic targets , writing ad text, and setting up related Web site landing pages. Once setup is complete, you pay Google and Yahoo! Search Marketing directly for the clicks your ad receives. Full campaign metrics are provided by Google and Yahoo! Search Marketing so that you understand what you have paid for and what you receive in return.